AP Racing puts a stop to counterfeit callipers

AP Racing is tackling the problem of counterfeit brake components with an innovative data tag, helping customers distinguish genuine parts from frauds.

Allowing customers to authenticate their brand new purchase, the new programme from AP Racing will allow users to scan a unique code on a component using a smart phone app, or check via web portal, in order to certify its provenance. Once downloaded the AP Racing app allows users to scan a data tag, before entering the relevant and required registration details. Once complete, customers will receive verification of the part’s authenticity and a confirmation email. In addition, a dedicated section of the company’s website provides a similar process as an alternative.

Fixed to components during the manufacturing process, the data tags are designed to protect the authenticity of the callipers and it’s advised that they are left in place in order to protect the integrity of the scheme. If removed, customers will not be able to track the part in the future, eliminating a significant method of distinguishing it from a counterfeit product.

Applied to all generally available AP Racing calliper families, the new programme is currently being launched and will support the Coventry-based company’s commitment to high-quality manufacturing.